Logo design exploration for brand identity project
Final logo and visual identity system
Final logo and visual identity system

Elkhorn North Show Choir is a young program with a fast-growing reputation, built on unity, confidence, and a strong sense of identity. As the program continues to establish itself within Nebraska’s show choir scene, the goal of this redesign was to create a logo that felt timeless, bold, and unmistakably “North.”

The mark is built around a circular badge, symbolizing community and pack mentality — a reminder that the choir’s strength comes from performing as one. At the center, a simplified wolf head represents leadership, focus, and presence. The clean, symmetrical design ensures the wolf feels strong without aggression, reflecting the balance between power and performance.

Final logo and visual identity system
Final logo and visual identity system

The typography draws from classic athletic branding to give the logo longevity and versatility, while the EST. 2020 callout honors the program’s origins as a new school that has already made its mark. The limited color palette keeps the logo adaptable across apparel, stage signage, and digital media, ensuring clarity and impact at any scale.

This logo was designed to give Elkhorn North Show Choir a visual identity that matches who they are — a young pack with a confident howl and a clear direction forward.

Final logo and visual identity system
Final logo and visual identity system
Final logo and visual identity system

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